A one-day course.

Topics covered:

• Marketing approach and positioning yourself in the market place.
• Effective marketing planning.
• Why do people buy?
• How to structure your sales pitch.
• Overcoming objections.
• Explain the benefits not the features.
• Competitive comparisons.
• Understanding the competition.
• Closing the sale.
• Surveys of what people dislike about salesmen.
• Surveys of what customers are looking for in a salesman.
• Targeting customers for a larger percentage of success.
• The psychology of buying.
• Customer contact forms.
• Maintaining a calling plan.
• Sales letters and how they should be structured.